H Law

Lecture, 2013

Brand protection

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Summary

Presentation given at BetaGroup on 7 February 2013 on brand protection. It explains what a trade mark is, how registration works by territory and by goods and services, why descriptive signs are refused unless they have acquired distinctiveness while suggestive and fancy names can be registered, which rights a registration gives and does not give, and how to avoid common problems.

Reference

H. Haouideg, "Brand protection", BetaGroup, 2013.

Related expertise

  • Trade mark and design prosecutionA strong trade mark strategy is the foundation of brand protection. We help you choose and clear your marks, file trade marks and designs before the BOIP, the EUIPO and WIPO, and manage your portfolio across several jurisdictions, including objections from the offices, oppositions, invalidity and cancellation proceedings.

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